Big Data Usage In The Enterprise World

Some interesting numbers have come out of recent studies regarding how businesses use data. Well over half of today’s companies value big data because of its ability to help them identify ways to reach or otherwise assist their customers. They say that their data helps them understand customers better, and therefore assists them with improving the experience their customers have. But the interesting part of the study is that this was the case over various industries, including health care, finance and government. It appears that all businesses are very aware of the benefits that Big Data can give them, which are the ability to make quicker and more educated decisions that will make a difference to both the business and its customers.

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